GE Insulating Foam
Product Campaign, Multi-Channel Design
ROLE: Graphic Designer
ACD: Sara Strassell
COPY: Jenna Layman
Design: Gray Keith
Creative lead on an advertising refresh for GE Sealants Insulating Foam line. This involved creating a distinct look for assets supporting the product line to differentiate from caulks and adhesives. I created storyboards and animated Google Display and social ads, e-commerce listing assets, and designed POP for retailers, which included some co-branded materials for Loctite Foam. 

triangle transformer
triangle violator
beam stack display
sell sheet
apron card

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