GE Siliconized Advanced Acrylic Launch
Product Launch, Multi-Channel Design
Role: Art Director, Designer
Where: Sales Factory
Copy: Jenna Layman, Keat Powell
Design: Gray Keith, Brian Feeney, Mary Ellen Chandler
Where: Sales Factory
Copy: Jenna Layman, Keat Powell
Design: Gray Keith, Brian Feeney, Mary Ellen Chandler
I was creative lead on the campaign launching GE Siliconized Advanced Acrylic, the first in a series of launches reflecting a rebrand of all silicone-based sealants. I designed a product landing page, display and search ads, display and search ads, sell sheets, and other POP materials. I also storyboarded and animated paid social ads. Additional digital ads and social content were created by other creatives on our team.
Landing Page
Social Ads
Digital Ads
E-Commerce Content
Point of Purchase
