John Deere Hand Tools Campaign Concept
Digital Strategy, Brand Campaign
Cross-channel solutions to support a legacy brand's fledgling product category. 
Where: Sales Factory/Wake Forest University School of Business
Design: me
Copy: Mickey Snowdon & me
Comps from the capstone for a Digital Marketing Certificate from Wake Forest University School of Business. The group research project and presentation focused on digital marketing strategies like SEO and e-commerce optimizations to increase sales of John Deere's non-powered hand tools line. 
Our team was lucky enough to have a writer and designer, so we did what we do best and created a brand category campaign concept as extra credit. This also included suggestions for packaging and product improvements to strengthen the line and better fit within the John Deere brand. 
Ad concepts
Organic and paid social concepts
Products & point of purchase
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