Sabor Latin Street Grill
F.A.B. Campaign
Brand Campaign, Art Direction​​​​​​​
Educating eaters about Latin American street food.
Sabor Latin Street Grill is a pan-Latin American fast casual restaurant chain in the Carolinas serving street food recipes from six countries. Initial consumer research showed that people were familiar with Mexican food and didn't know what Latin or street food were, but interested in trying it. 
Our team came in to develop and implement a new brand campaign, new website, take over social media and digital advertising, and support the openings of restaurants in new cities. I functioned as creative lead developing multiple concepts and pitching the final concept to client. I used the campaign, website, and social content as an opportunity to expand the existing visual identity of the brand. I executed the majority of design and photography, including the entire new website, but I had a lot of help. 

Campaign pitch, art direction, campaign execution, website design, photography, illustration, social content, animation and video editing, store graphics, OOH signage, branded swag.

Role: Art Director, Designer, Photographer
Where: Sales Factory
Copy: Jenna Layman, Anna DeCarlucci
Design: Sara Strassell, Gray Keith, Brian Feeney, Mary Ellen Chandler
Photographer: Tonya Russ Price
Video: Kevin Padilla, Sarah Phillips, Madi Mack
POst: Kevin Padilla, Griffin Williams
Photography
Social media
Digital ads
Store openings
↑Back to Top