GE Sealed with Confidence & Care Concept
Brand Campaign, Design
Role: Designer
Where: Sales Factory
ACD, Art: Sara Strassell
ACD, Copy: Keat Powell
Copy: Jenna Layman
Where: Sales Factory
ACD, Art: Sara Strassell
ACD, Copy: Keat Powell
Copy: Jenna Layman
GE Sealants needed a refresh as much of the recent brand work leading up to this was product- and pro-focused.
Our team threw out a lot good ideas to humanize the product to appeal to DIYers and increase interest in the product category early on in the brainstorming process. I paired up with my favorite creative other half on this one to refine and pitch internally.
